Brews & Spirits

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Beach Bum rum wades ashore

New launches for festive season

Mauritian rum brand, Beach Bum Beverages, has secured distribution with Alcohaulers in India. The brand’s range comprises the Beach Bum Rum Gold and Beach Bum Rum Silver, both bottled at 40% ABV.

Described as a fresh tropical rum, Beach Bum Rum Silver is recommended served with simple mixers or as the base for cocktails such as the Daiquiri. The gold rum can be consumed in serves such as the Piña Colada, combined with a mixer or over ice.

Beach Bum Rum is already available in nine international markets, including the UK, US, Latvia and Slovakia, after launching in October 2020. The Silver and Gold iterations are both priced at £29.99 (US$41) per 700-ml bottle.

The brand will roll out in Bengaluru, Goa and Mumbai initially, with a focus on premium on- and off-trade venues.