Just in time for the new year celebrations, Bira91 announced its foray into ciders with the launch of Hill Station, a category of hard cider ales. The launch is part of the company’s move to bring new categories, meet the demand for ready-to-drink options and satisfy consumers enthusiastic about experimenting with new flavours.

Hill Station hard cider ales will have three flavors of hard ciders in its portfolio: Himalayan Apple Original (5.3% ABV), Himalayan Apple Strong (7.5% ABV), and Himalayan Apple Berry Twist (5.3% ABV).

These hard cider ales are made from a blend of the freshest Himalayan apples and mountain barley. Their flavours are dry and mildly sweet, with a hint of malt and full flavor of orchard-fresh apples. The Himalayan apple ciders are natural and crisp, making them perfect for all seasons.

The portfolio of Hill Station hard cider ales will be available in 330-ml bottles and cans across Bengaluru, priced at Rs 150.