With an estimated retail market size of US$ 40 Billion per
annum, India is the 3rd largest liquor market in the world
and has a prominent market of Indian made foreign liquor
(IMFL), beer and homemade liquor.
A global study by the Paris-based Organisation for Economic Cooperation and Development (OECD) has found that alcohol consumption in India has risen by 55% over a period of 20 years. Moreover, we are also the proud owners of the largest whiskey industry in the world.
A global study by the Paris-based Organisation for Economic Cooperation and Development (OECD) has found that alcohol consumption in India has risen by 55% over a period of 20 years. Moreover, we are also the proud owners of the largest whiskey industry in the world.
