Between Covers

The Macallan unveils 200-YO legacy

The Macallan unveils 200-YO legacy

The Macallan and Bentley Motors recently unveiled ‘The Macallan Horizon’,... Read More
Rinse out the grime on green-washing

Rinse out the grime on green-washing

Climate crisis is a collective effort. Although consumers know their eco-friendly cho... Read More
Intelligent crates for future beverages

Intelligent crates for future beverages

The beverage crate market refers to the segment of the packaging industry dedicated t... Read More
Way forward to regulating Indian alcobev sector

Way forward to regulating Indian alcobev sector

According to the Union Ministry of Food Processing Industries, production of alcoholi... Read More
Johnnie Walker inspires exclusive city impressions

Johnnie Walker inspires exclusive city impressions

Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a new... Read More
SMAC distills unbiased insights into Indian single malts

SMAC distills unbiased insights into Indian single malts

The Single Malt Amateur Club (SMAC) recently unveiled its 4th annual survey report on... Read More
Bacardi’s 5 trends for 2024 cocktails

Bacardi’s 5 trends for 2024 cocktails

Bacardi Ltd., the world’s largest privately held international spirits company,... Read More
Diageo ‘distils’ voices for 2024 trends

Diageo ‘distils’ voices for 2024 trends

Diageo, maker of Smirnoff, Gordon’s and Guinness, recently launched a global re... Read More
‘Curb the cravings at weddings this year’

‘Curb the cravings at weddings this year’

Weddings are one of the joyous occasions that bring together friends and family. Cons... Read More
UK pens guidelines to enhance whiskey value chain

UK pens guidelines to enhance whiskey value chain

Consumers around the world can now have greater confidence in the quality of their wh... Read More
What is India drinking in urban bars?

What is India drinking in urban bars?

30BestBarsIndia, the country’s most authoritative bar ranking platform, recentl... Read More
The art of ‘Impressing’ with your wines

The art of ‘Impressing’ with your wines

It is said that food has the flavours of its scents. What about the tastes of shapes... Read More
How are brewers adapting to trends?

How are brewers adapting to trends?

Changing consumer preferences, expanding repertoires and the impact of the Covid-19 p... Read More
RTD availability, variety are speed bumps in growth

RTD availability, variety are speed bumps in growth

As the third largest alcoholic beverage market, India represents one of the... Read More
The proof is in your beverage!

The proof is in your beverage!

Taste is more than just flavour. It is what drives people to purchase their favourite... Read More
Hollywood director Paul Feig pens cocktails guide

Hollywood director Paul Feig pens cocktails guide

Hollywood director Paul Feig (Bridesmaids and Ghostbusters, among many others) has re... Read More
What’s in your moniker?

What’s in your moniker?

Every name tells a story. Your name can tell you from whom you’ve come and wher... Read More
Extraordinary whisky, extraordinary sale

Extraordinary whisky, extraordinary sale

A one-of-a-kind 1975 cask of Ardbeg Islay single malt Scotch whisky, which survived t... Read More
Eight drivers of change for alcobev sector

Eight drivers of change for alcobev sector

The trends that have previously shaped the global beverage alcohol marketplace will b... Read More
Premium stores are transforming drinks sector

Premium stores are transforming drinks sector

The International Spirits and Wines Association of India (ISWAI) recently commissione... Read More
Post-pandemic India shines light on potential

Post-pandemic India shines light on potential

Global alcoholic drinks consumption was 250 billion litres in 2021 and has grown at 4... Read More
Helpful handbook on bars and beverages

Helpful handbook on bars and beverages

The Madhushala School of Beverages, Mumbai, has released The Bevergae Program –... Read More
Spot-on symbolism, cues on styles

Spot-on symbolism, cues on styles

Award-winning Indian mixologist Arijit Bose, and ‘Mr Diaquiri’, David Cor... Read More
Bottle glows with profile of new gin

Bottle glows with profile of new gin

Bombay Sapphire has turned again to UK creative agency, Knockout, to design its new s... Read More
Of Polish rye, water and fire

Of Polish rye, water and fire

Belvedere vodka recently revealed ‘Made With Nature’, a powerful new plat... Read More
Book review: No mocking these mixes!

Book review: No mocking these mixes!

The Can’t Go Wrong Book of Mocktails weighs in at 238 pages, much weightier as... Read More
India’s young prefer low/no alcohol beers

India’s young prefer low/no alcohol beers

Young Indian beer lovers, who are increasingly becoming health conscious, are leading... Read More
For excise reforms, strike when Covid is hot!

For excise reforms, strike when Covid is hot!

The laws governing business in India are archaic and complicated, to say the least; a... Read More
Blazing internet quenches thirst

Blazing internet quenches thirst

Fifteen years ago, when I was undergoing my course in hotel schooling in Calcutta, an... Read More
Raising the bar in bartending

Raising the bar in bartending

In 2007, word began doing the rounds that a cocktail bar – a very good one &nda... Read More
Agent 007's ‘Shaken’ concoctions

Agent 007's ‘Shaken’ concoctions

International spies cannot all be gun-toting, girl-charming, mysterious figures. They... Read More