Between Covers

Diageo maps diverse cultural flavours worldwide

    Diageo maps diverse cultural flavours worldwide

      Diageo has unveiled the top five flavour trends for 2024, identified through its new... Read More
      Global RTD sales poised for sharp uptick

        Global RTD sales poised for sharp uptick

          A study by Persistence Market Research has found that the market for ready-to-drink (... Read More
          Airport shopping: know your ‘tribes’

            Airport shopping: know your ‘tribes’

              New research from lounge operator, Airport Dimensions, has identified six passenger p... Read More
              The Macallan unveils 200-YO legacy

                The Macallan unveils 200-YO legacy

                  The Macallan and Bentley Motors recently unveiled ‘The Macallan Horizon’,... Read More
                  Rinse out the grime on green-washing

                    Rinse out the grime on green-washing

                      Climate crisis is a collective effort. Although consumers know their eco-friendly cho... Read More
                      Intelligent crates for future beverages

                        Intelligent crates for future beverages

                          The beverage crate market refers to the segment of the packaging industry dedicated t... Read More
                          Way forward to regulating Indian alcobev sector

                            Way forward to regulating Indian alcobev sector

                              According to the Union Ministry of Food Processing Industries, production of alcoholi... Read More
                              Johnnie Walker inspires exclusive city impressions

                                Johnnie Walker inspires exclusive city impressions

                                  Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a new... Read More
                                  SMAC distills unbiased insights into Indian single malts

                                    SMAC distills unbiased insights into Indian single malts

                                      The Single Malt Amateur Club (SMAC) recently unveiled its 4th annual survey report on... Read More
                                      Bacardi’s 5 trends for 2024 cocktails

                                        Bacardi’s 5 trends for 2024 cocktails

                                          Bacardi Ltd., the world’s largest privately held international spirits company,... Read More
                                          Diageo ‘distils’ voices for 2024 trends

                                            Diageo ‘distils’ voices for 2024 trends

                                              Diageo, maker of Smirnoff, Gordon’s and Guinness, recently launched a global re... Read More
                                              ‘Curb the cravings at weddings this year’

                                                ‘Curb the cravings at weddings this year’

                                                  Weddings are one of the joyous occasions that bring together friends and family. Cons... Read More
                                                  UK pens guidelines to enhance whiskey value chain

                                                    UK pens guidelines to enhance whiskey value chain

                                                      Consumers around the world can now have greater confidence in the quality of their wh... Read More
                                                      What is India drinking in urban bars?

                                                        What is India drinking in urban bars?

                                                          30BestBarsIndia, the country’s most authoritative bar ranking platform, recentl... Read More
                                                          The art of ‘Impressing’ with your wines

                                                            The art of ‘Impressing’ with your wines

                                                              It is said that food has the flavours of its scents. What about the tastes of shapes... Read More
                                                              How are brewers adapting to trends?

                                                                How are brewers adapting to trends?

                                                                  Changing consumer preferences, expanding repertoires and the impact of the Covid-19 p... Read More
                                                                  RTD availability, variety are speed bumps in growth

                                                                    RTD availability, variety are speed bumps in growth

                                                                      As the third largest alcoholic beverage market, India represents one of the... Read More
                                                                      The proof is in your beverage!

                                                                        The proof is in your beverage!

                                                                          Taste is more than just flavour. It is what drives people to purchase their favourite... Read More
                                                                          Hollywood director Paul Feig pens cocktails guide

                                                                            Hollywood director Paul Feig pens cocktails guide

                                                                              Hollywood director Paul Feig (Bridesmaids and Ghostbusters, among many others) has re... Read More
                                                                              What’s in your moniker?

                                                                                What’s in your moniker?

                                                                                  Every name tells a story. Your name can tell you from whom you’ve come and wher... Read More
                                                                                  Extraordinary whisky, extraordinary sale

                                                                                    Extraordinary whisky, extraordinary sale

                                                                                      A one-of-a-kind 1975 cask of Ardbeg Islay single malt Scotch whisky, which survived t... Read More
                                                                                      Eight drivers of change for alcobev sector

                                                                                        Eight drivers of change for alcobev sector

                                                                                          The trends that have previously shaped the global beverage alcohol marketplace will b... Read More
                                                                                          Premium stores are transforming drinks sector

                                                                                            Premium stores are transforming drinks sector

                                                                                              The International Spirits and Wines Association of India (ISWAI) recently commissione... Read More
                                                                                              Post-pandemic India shines light on potential

                                                                                                Post-pandemic India shines light on potential

                                                                                                  Global alcoholic drinks consumption was 250 billion litres in 2021 and has grown at 4... Read More
                                                                                                  Helpful handbook on bars and beverages

                                                                                                    Helpful handbook on bars and beverages

                                                                                                      The Madhushala School of Beverages, Mumbai, has released The Bevergae Program –... Read More
                                                                                                      Spot-on symbolism, cues on styles

                                                                                                        Spot-on symbolism, cues on styles

                                                                                                          Award-winning Indian mixologist Arijit Bose, and ‘Mr Diaquiri’, David Cor... Read More
                                                                                                          Bottle glows with profile of new gin

                                                                                                            Bottle glows with profile of new gin

                                                                                                              Bombay Sapphire has turned again to UK creative agency, Knockout, to design its new s... Read More
                                                                                                              Of Polish rye, water and fire

                                                                                                                Of Polish rye, water and fire

                                                                                                                  Belvedere vodka recently revealed ‘Made With Nature’, a powerful new plat... Read More
                                                                                                                  Book review: No mocking these mixes!

                                                                                                                    Book review: No mocking these mixes!

                                                                                                                      The Can’t Go Wrong Book of Mocktails weighs in at 238 pages, much weightier as... Read More
                                                                                                                      India’s young prefer low/no alcohol beers

                                                                                                                        India’s young prefer low/no alcohol beers

                                                                                                                          Young Indian beer lovers, who are increasingly becoming health conscious, are leading... Read More
                                                                                                                          For excise reforms, strike when Covid is hot!

                                                                                                                            For excise reforms, strike when Covid is hot!

                                                                                                                              The laws governing business in India are archaic and complicated, to say the least; a... Read More
                                                                                                                              Blazing internet quenches thirst

                                                                                                                                Blazing internet quenches thirst

                                                                                                                                  Fifteen years ago, when I was undergoing my course in hotel schooling in Calcutta, an... Read More
                                                                                                                                  Raising the bar in bartending

                                                                                                                                    Raising the bar in bartending

                                                                                                                                      In 2007, word began doing the rounds that a cocktail bar – a very good one &nda... Read More
                                                                                                                                      Agent 007's ‘Shaken’ concoctions

                                                                                                                                        Agent 007's ‘Shaken’ concoctions

                                                                                                                                          International spies cannot all be gun-toting, girl-charming, mysterious figures. They... Read More

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