AB InBev India recently marked a significant milestone with the culmination of its initiative, the ‘100+ Challenge’, designed to unearth and nurture the sharpest minds capable of devising innovative and sustainable solutions to problems.

The grand finale, held at AB InBev India’s headquarters in Bengaluru, was attended by eminent jury members, including independent management consultant Rama Bijapurkar, top leadership from AB InBev India and Budweiser Brewing Co. The challenge attracted aspiring students from 30 top universities, inviting innovative, sustainable solutions to pressing issues.

Open to pre-final year and final year under- and post-graduates spanning various disciplines, participants were tasked to create a new brand (beer/ non-alcoholic beverage/ alcoholic beverage) for AB InBev that uses local ingredients in India, which positively impacts the environment and communities.

The UK1507 from the Indian Institute of Management, Calcutta, was the winning team. The winning team presented a zero-sugar, zero-calorie sparkling water that aims to be carbon-negative and sources micronutrients naturally. This was made by using smart water sourcing and recycling cans for environmental benefits.

Their victory secured them pre-placement opportunities at AB InBev India, a ?5 lakh cash prize and access to AB InBev India’s sponsored events.

Xavier School of Management and S.P. Jain Institute of Management and Research teams became the first and second runners-up.

AB InBev India has a diverse portfolio of global beer brands, including Budweiser, Budweiser Magnum, Corona, Hoegaarden, Stella Artois, Beck’s Ice, Haywards5000 and KnockOut, among others.