‘Curb the cravings at weddings this year’

‘Curb the cravings at weddings this year’

Weddings are one of the joyous occasions that bring together friends and family. Considered to be the fourth-largest industry in India, it is expected to add Rs 4.25 lakh crore to the country’s GDP in 2023, an industry that will never go out of fashion.

Alcobev often plays a central role in these festivities, especially in the Delhi-NCR region. Delhi-based International Spirits and Wines Association of India (ISWAI) has urged responsible alcobev consumption that can further enhance the celebrations of the big-fat Indian weddings.

Nita Kapoor, CEO of ISWAI, says, “It is important to note that alcobev products have varying levels of alcohol content. Many believe that a product with a lower alcohol content is a relatively milder product. However, this belief is based on a lack of understanding about the composition of alcohol.”

She says, “For instance, a 99-ml glass of wine at 13% ABV, a 30-ml serving of spirits at 42.8% ABV, or a 257-ml glass of beer at 5% ABV all contain the same amount of pure alcohol.”

In this example, even though the spirits have a higher ABV, they contain the same alcohol per standard serving. This means that drinking multiple glasses of lower-ABV drinks can result in a higher alcohol intake compared to consuming a smaller quantity of a higher-ABV product.

Moderation of alcobev consumption plays an important role when you choose your drink of preference – what you are consuming, how much you are consuming, and how frequently you are consuming matters.

A successful wedding celebration is one where cherished memories are made without compromising on anyone’s well-being.

ISWAI is recognised as an authoritative voice of the Indian premium alcoholic beverage industry, with a keen insight into government policy. It is instrumental in shaping industry perspectives, driving best practices, and promoting responsible use of alcoholic beverages.