Kimaya Himalayan Beverages, a limited liability partnership firm, has made a debut in the alcohol manufacturing industry with two barley-based home-grown brews, ‘BeeYoung’ and ‘Yavira’. The brand is now retailing the two beer variants in Delhi, Uttar Pradesh and Uttarakhand markets.
Kimaya Himalayan has moved against the trend to bring out 500-ml bottles and cans which no other beer brand currently offers. The 330-ml pints are too small to share, while others at 650-ml are too big and lose temperature halfway through. Kimaya says its 500-ml offerings are the answer to the problem of the right temperature and sharing with friends.
BeeYoung is marked by “vibrancy” to its flavourful mouth-filling sensation, followed by a finish that is accentuated by Columbus and Styrian Golding hops. The taste is lasting, gently bitter with a citrusy twist. It retails for Rs 100 in Delhi, Rs 130 in UP, and Rs 150 in Uttarakhand.
Yavira comes from the Sanskrit word for beer, denoting strength combined with restraint. It is crisp yet creamy, racy yet silky, daring but not daunting, aromatic and fruity yet malty and hoppy. Yavira retails at Rs 130 in Delhi, Rs 150 in UP, and Rs 160 in Uttarakhand. Since its launch 2 months ago, Kimaya has sold 15,000 cases in Delhi, and 4,000 cases each in UP and Uttarakhand.