Messe Düsseldorf India, in partnership with All Things Nice, is expanding its ProWein Education Campaign to ProWine Mumbai, bringing together the wine and spirits fraternity to a major international event in Mumbai.

The 2-day event (17 and 18 November 2021, at The St. Regis, in Lower Parel) will comprise masterclasses and educational seminars by leading international speakers and experts, along with an exhibition and promotional activities.

The world’s No. 1 international trade fair for wine and spirits, ProWein, which takes place in Germany every year, was the godfather for this new event in India.

The positive response and great appreciation of the industry stakeholders at ProWein Educational Campaign in 2018 and 2019, paired with the sector’s growth forecast, prompted the organiser to enhance the event into a fully-fledged trade fair with a comprehensive conference programme.

All Things Nice, which is India’s leading wine, spirits and luxury marketing consulting and events agency is partnering with Messe Düsseldorf India in this endeavour.

“We are very excited to include ProWine Mumbai to the family of the ProWein World. This initiative provides an opportunity to create a unique meeting point for the entire wine and spirits market in India to further cultivate the growth of the industry,” says Mr Thomas Schlitt, Managing Director, Messe Düsseldorf India.

Mr Nikhil Agarwal, Founder of All Things Nice, says: “By showcasing the very best of wine, spirits and craft beer exhibitors, we strengthen the future development of the Indian market. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry and even more important in India.”

There will also be a networking evening for trade attended by HORECA, trade media, the wine and spirits trade and a consumer tasting evening on the second day. For more information and event updates, visit www.prowine.in.