Brews & Spirits

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‘Time for GST on alcohol-based beverages’

‘Time for GST on alcohol-based beverages’

Mr Paul P. John, Chairman & CEO, John Distilleries

What’s the one thing you’d like to change about the

Indian market?

A single law, single rule, for excise departments across the country… And bringing liquor under the GST (goods & services tax) net.


Who do you think sets drinking trends in India?

The youth of drinking age, of course!


What is the most overrated drinking fad or drink in

India at the moment?



What’s the next big thing for India?

An explosion of gin.


What’s the best motivation for your team?

The leadership!


Which is your favourite liquor brand ad campaign?

‘Men will be Men’ campaign of Imperial Blue.


Which is your favourite Bar in India and why?

Regretfully, a bar with an impressive collection of single malts in India is yet to attract my interest.


Which of your competitors gives you sleepless


I don’t really lose sleep on much.


What’s the one fictional character you’d like to

have a drink with?

I’m not much into fiction.


If you were alone on a desert island, which drink

would you want with you?

Paul John Oloroso Select Cask.