The Indian wine market has become very competitive and active, but very limited variety of wines is available. Though a few labels (Sette, Junoon, Grover Zampa and Sula Rasa) have made an impact, sales are hampered because international wines are cheaper.

Wine consumers are being biased if they swear by Old World wines and rarely try any other. Indian wines have the advantage of being available all through the year – this is crucial as some labels disappear due to import restrictions or importer’s discretion.

Yes, we list all varietals prominently on our beverage menus. Wine producers ensure training and support to our staff to understand their wines. Selling Indian wine can be done only through complete knowledge of the produce and its manufacturing process.

For F&B staff, it would be of help if wine ratings are imparted in the Indian segment as well. Wine Spectator or similar rating sites ratings are most recognised by wine drinkers and they do research before drinking.