World of Brands, a company with three key business verticals in consumer tech, fintech and portfolio of brands, has launched the Great Indian Gin (GIG), which is currently available in Karnataka, Goa and the Union Territory of  Puducherry.

GIG Original contains nine exotic botanicals: juniper berries, coriander, lemon peel, cassia bark, cardamom, fennel, angelica root, liquorice and pepper. A sip of GIG opens up subtle sensory notes of authentic Indian spices such as cardamom, cassia bark and pepper, eventually leading to a fruity journey of juniper berries and citrus notes.

GIG Nagpur Orange gin includes flavours of Nagpur’s famous silky-smooth sweet oranges. The Shimla Green Apple gin has a well-rounded body that will lead you down a palate experience of a delicate mix of fruity and spicy notes.

It is a premium gin in India to launch across all the popular pack sizes to cater to all occasions: 750 ml, 180 ml and 60 ml. GIG Original retails for Rs. 1,530 in Karnataka, Rs. 948 in Puducherry, and Rs. 675 in Goa (all 750 ml bottles).

GIG Orange retails for Rs. 1,850 in Karnataka, Rs. 1,050 in Puducherry, and Rs. 850 in Goa. GIG Shimla Green Apple gin retails for Rs. 1,850 in Karnataka, Rs. 1,050 in Puducherry, and Rs. 850 in Goa.