Brews & Spirits

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‘Access to craft across India will be phenomenal’

Access to craft will be phenomenal Siddharth Rastogi, CEO, BrewDog-India

One thing you’d like to change about the Indian market…

To include alcohol in GST, reduce import duties, make beer available in grocery stores.

Who do you think sets drinking trends in India?

It’s a combination of brands and ground-breaking concepts of bars and drinks within the bar industry.

What is the most overrated drinking fad/ drink in India at the moment?

Imitation craft beer and spirits.

What’s the next big thing for India?

Access to authentic craft beer and spirits uniformly across key cities in India.

Which is your favourite liquor brand ad campaign?

‘Sober As A Motherfu’ (campaign for Punk alcohol-free in UK).

Which is your favourite Bar in India and why?

Currently it’s Toto’s Garage Pub (college bar in Bandra). In future, it’s going to be BrewDog Midtown (in Kamala Mills Compound), Mumbai.

Which of your competitors gives you sleepless nights?

State governments in India – competitors from the revenue standpoint.

The one fictional character you’d like to have a drink with…

BoJack Horseman.

If you were alone on an island, which drink would you want with you?

Punk IPA.