Vybe Brands, a Pune-based start-up has released an ode to our laidback spirit, Indian Standard Time (IST) hard seltzer. It is based on the notion of playing on the unrestricted idea of time and evokes the emotion, ‘Anytime is a good time!’

IST currently comes in two gluten-free flavours: Spiked Grapefruit and Spiked Lemon. The Grapefruit is backed with hints of pomegranate, and the Lime is backed with Chardonnay.

After its successful launch in Goa (Rs 120 for 330-ml bottles at 5% ABV), IST is now focusing on the Daman, Bengaluru, Delhi, Maharashtra and Telangana markets. (anytime@drinkist.in).