United Breweries (UB) has unveiled its latest innovation in the alcoholic beverage segment with the launch of Kingfisher Flavours, marking a significant step towards capturing the evolving preferences of younger consumers. Last year it launched ‘Queenfisher’ to reach out to women consumers.

The new offering, which includes Lemon Masala and Mango Berry Twist variants, represents a strategic move to blend Indian street culture with contemporary drinking preferences. The new variants are positioned as alcoholic beers with distinct flavour infusions, designed to appeal to both category newcomers and occasional beer drinkers who prefer sweeter, more flavourful options.

These are now available in premium bars, pubs and off-trade outlets in Goa, Daman and Maharashtra.