Launched at the Vinexpo Paris in 2020, Ashanti is a premium Spanish spiced rum, the result of meticulous craftsmanship and international collaboration. It is produced by S&B Spirits Makers and is now exclusively imported and distributed by Monika Alcobev in India.

Ashanti offers a symphony of flavours with strong spiciness, dry fruit sweetness, and notes of tangy hibiscus, toasted honey, and vanilla. The distinct menthol aroma adds layers to this sensory journey. With an ABV of 38% and a maturity achieved over 3 years, it has a deep copper brown colour.

Ashanti is a proud collaboration of flavours of three continents: the hibiscus hails from Africa, the ginger brings its zest from India, and the best quality rum from Guatemala.

It is now available in 700-ml bottles in Telangana (?5,170), Rajasthan (?3,925), Delhi (?3,740), Uttar Pradesh (?3,380), Haryana (?2,900), Jharkhand (?4,500), Assam (?4,290), Meghalaya (?4,250), Odisha (?3,530) and Uttarakhand (?4,800).

In Maharashtra, it is priced at ?4,625 (700 ml) and ?21,000 (3 litres); in Karnataka at ?6,750 (700 ml) and ?31,000 (3 litres), while in Goa it sells for ?3,450 (700 ml) and ?14,800 (3 litres).