Kick-starting the New Year on a flavourful note, Bira 91 announced its foray into the hard seltzers category with the launch of ‘Grizly’. The launch comes shortly after the introduction of ‘Hill Station’ hard cider ale, as part of the brand’s ambition to move beyond beers, to cater to the evolving preferences of young consumers.
Offering an all-natural, low-sugar option that is tailor made for mindful consumers, this unique blend is crafted by master mixologists, who have taken inspiration from classic cocktails to deliver an unparalleled drinking experience.
Peach & Black Tea (120 calories) is a little sweet, a bit sour, and with a hint of musky tea flavours. Blueberry & Rosemary (120 calories) blends luscious crisp blueberries and fresh rosemary, with a dash of alcohol. Pineapple & Okinawa Sugar (180 calories) uses a unique caramelised sugar from 17th-century Japan.
Initially, Grizly hard seltzers will be available in 330-ml pints and 500-ml cans across Bengaluru at Rs 170 for Peach & Black Tea (4.5% ABV) and Blueberry & Rosemary (4.5% ABV), and Rs 180 for Pineapple & Okinawa Sugar (7.5% ABV).
