What is the one thing you would like to change about the Indian alcobev market?
For state governments to change the name to ‘Department of Excise’ from ‘Department of Excise & PROHIBITION’.
Who do you think sets the drinking trends in India?
While we tend to be inspired by the West, it is the well-travelled Indian who demands world class back in India. This will inevitably push companies to produce products that cater to that need, creating a trend. Craft beer is a classic example.
What is the most overrated drinking fad/drink in India at the moment?
What is the next ‘big thing’ for India?
Building a business focused on sustainable and profitable growth, not for valuation.
What is the best motivation for your team?
Honesty, transparency, respect, humility and zero ego.
Which is your favourite liquor/beer brand advertising campaign?
Brewdog – they ran a T-shirt campaign with all the negative social media comments about them!
Which is your favourite bar/pub in India, and why?
It used to be Victoria Hotel and Dewars, but both those are not around anymore. I just loved the quintessentially Bangalore vibe from both those places. Today, I’d go to Bombay Canteen and Toast&Tonic – amazing food, ambience, selection and service.
Which of your competitors gives you sleepless nights?
We only compete against bad beer!
The one fictional character you would like to have a drink with?
Getafix, the Druid.
If you were alone on a desert island, which drink would you want with you?
Water to hydrate, after drinking beer to forget that I’m alone on the island.