World of Brands (WoB), a “house of brands” in the Indian alcobev business, has forayed into the ready-to-drink craft product segment with the launch of Disco Panda. It has been hand-crafted by one of India’s most successful Master Brewers, Alok K Basu.

The creation of this product involves using a unique low-temperature process which infuses all the ingredients and maintains stability and consistency. Disco Panda is characterised by an easy drinking, low-bitterness experience.

It has been launched in ‘Hoppy Magic’ and ‘Pilsen Punch’ flavours in Delhi, Uttar Pradesh, Punjab, Chandigarh, Uttarakhand, Orissa, Kerala and Puducherry, in 375-ml bottles at 12% ABV. It is priced at Rs 150 across all markets, except in Kerala and Puducherry where the product is priced at Rs 170 and Rs 180 respectively.