Cutty Sark’s gift pack features illustrations of friends being candidly themselves while resting interactively within the letters ‘Truly For Friends’ on the back of the pack. The front of the pack is kept minimal with only the Cutty Sark logo unit to drive maximum shelf throw.
‘Pig On Fire’ is a small-batch, hand-crafted Bourbon depicting an illustration of a flaming pig. A recipe for an old fashioned bacon and brown sugar is doodled on the back of the bottle.
The Bira91 bottle has a monkey and the letter ‘B’ in reverse. The colours and typography chosen for the product adds to the aspect of playfulness.