Kingfisher forays into the craft-styled beer

Kingfisher forays into craft-styled beer

United Breweries has launched the Kingfisher Ultra Witbier, the first non-lager beer from the house of Kingfisher, with an ABV lower than 5%. It is a rich blend of natural extracts of orange and coriander, spices sourced from Belgium, and New World aromatic hops sourced from the USA.

Kingfisher Ultra Witbier is available in 330-ml bottles (Rs 110), 500-ml cans (Rs 150) and 650-ml bottles (Rs 185) in Karnataka state. Kingfisher’s Belgian wheat beer recipe is available across Karnataka and Goa, and will soon be available in Maharashtra, Delhi and Haryana.

With its first offering in the speciality beer segment, Kingfisher has provided another innovative beverage option in the beer category. The Kingfisher Ultra, launched in 2009, is a premium offering from United Breweries that offers taste and differentiated experience across every touch point.