Radiohead Brands, makers of Jimmy’s Cocktails, India’s leading non-alcoholic mixers company, has introduced The New Old Fashioned cocktail mixer, crafted by Yangdup Lama, one of the world’s leading mixologists.
With the release of the ‘New Old Fashioned’, its finely balanced depth of aroma and taste will take cocktail experiences to a new high.
Old Fashioned was more a way of ordering a combination of bitters, water and sugar with the spirit of choice. It is much later that whiskey became the go-to liquor in the mix and gave rise to the “original cocktail”.
The New Old Fashioned from Jimmy’s, while best enjoyed on ice mixed with whisk(e)y, lends itself well to a variety of spirits and can also be enjoyed straight up as a refreshing non-alcoholic beverage.
Available in 250-ml bottles and priced at Rs. 99, the New Old Fashioned serves four cocktails, as opposed to two cocktails made with all other Jimmy’s variants, and has only 25 calories per serve.
The new variant is available in limited-edition explorer kits on jimmyscocktails.com, and will be made available across the country and on leading quick commerce platforms soon.