ProWine Mumbai, now in its 4th edition, will be held on 8-9 November, at Jio World Convention Centre, Bandra-Kurla Complex, Mumbai. This year, the international trade fair for wines and spirits will add a brand-new segment dedicated to spirits: ProSpirits and ProWine & ProSpirits Challenge.
The audience at ProWine Mumbai includes importers, distributors, retailers, food and beverage managers from renowned hotels, mixologists, bar and restaurant owners, members of wine and spirits clubs across the country and consumers.
The trade buyers are responsible for buying large investment inventory and also for determining which brands are carried in bars, restaurants and retail shops. The consumers are the actual end users of the brands and are integral for brands at the show.
Organised by Messe Düsseldorf India and All Things Nice, the show brings together the country’s community of beverage alcohol brands, importers, distributors, wholesalers and retailers, along with international brands looking to enter the Indian market.
ProWine Mumbai will also host over 10 sessions of complimentary master classes, bringing together the best of knowledge and a range of wine and spirit tastings.
The ProWine & ProSpirits Challenge opens doors to Indian and international wine and spirits brands available in India to ascertain the quality of their products vis-à-vis the preferences of the local palate.
The challenge will take place through a systematic blind tasting and will be judged, not just by the usual industry professionals, but also by significant wines and spirits consumers, connoisseurs and all enthusiasts, giving them a platform to express their opinion on their favourite wines and spirits.
An exceptional platform will be opened for talented bartenders in the country to showcase their skills at the ‘ProWine Bartenders’ Competition’. The winning bartender receives the prestigious title and an all-expense paid guest shift at an international bar, besides recognition in the trade and media.
In 2023, ProWine Mumbai featured 164 companies showcasing over 1,000 brands across 21 countries and 5,059 attendees from 24 countries. For more information, visit www.prowine.in.
