Simba roars with ZigZag vodka

Simba roars with ZigZag vodka

After tasting success in the craft beer market, the home-grown brewer of Simba Beer has ventured into the vodka segment with ZigZag vodka. ZigZag is betting on bold flavours – original, lime, orange, and green apple – and strategic regional marketing, and a unique brand identity.

Simba launched ZigZag vodka in three sizes (750 ml, 375 ml and 180 ml) in Goa and Delhi, with Bengaluru and Assam next.

Ishwaraj Bhatia, co-founder of Simba Beer, says that flavours will play a crucial role in the vodka market, adding that flavoured vodka dominates 60% of the market now. Simba plans to launch two more ZigZag variants: one of them bubble gum flavour.