Soju, a traditional, clear and colourless South Korean drink, has been registered and is now available at a retail outlet in New Delhi, with other states to follow. Usually consumed neat, it is made from rice or cassava.

Available with Hema Connoiseur Collections in 360-ml bottles, Chateul Soork Apple, Chateul Soork Lychee (both 14% ABV) and Chateul Soork Original (15% ABV) retail for Rs 560 each.