ProWein 2023 (19-21 March) was a resounding success, boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced 3 intense days at the fair in Düsseldorf (Germany).
Centre stage was the broad and deep range of wines and spirits from throughout the world. Above all, topics like sustainability, alternative wine packaging and no-and-low alcohol drinks shaped this year’s leading trade fair.
Pop music icon Kylie Minogue, who launched her new alcohol-free sparkling rosé at ProWein, also attracted many visitors and connoisseurs.
“ProWein has once again proven to be the leading international fair of the wine and spirits industry. As with the producers in the sector – achieving this takes a great deal of passion. We have once again done our best to not just be good but better,” said Erhard Wienkamp, Managing Director of Messe Düsseldorf, summing up the success of the event.
The entire who’s who of the industry was present at this year’s ProWein. No other trade fair in the world offers such a comprehensive line-up. 86% of the approximately 6,000 exhibitors were of international origin, coming from more than 60 countries.
The market leaders in the global wine and spirits industry were represented as well as importers and exporters, trade agencies, Prädikat‘ wine estates or cooperatives and associations.
Traditionally, Italy is the largest nation at ProWein, followed by France, Germany and Spain. The New World also showcased an impressive portfolio, as did the spirits section at ProWein.
More than 200 wineries, spread over 700 square metres, were able to meet the demand very well.
Its exceptional international range is ProWein’s unique selling point. For the international buyers from food retail, specialist trade and HoReCa, ProWein was, therefore, once again the undisputed key business industry event this year.
Despite warning strikes on public transport, a total of 49,000 trade visitors from the retail and food service and hospitality sectors came to Düsseldorf. Two-thirds of visitors were involved in purchasing decisions. Visitors came from 141 countries.
This year, the focus of interest was not only on wines from the leading wine-growing regions. One striking aspect here was that the Asian region was again more strongly represented.
Topics such as beverages with no and low alcohol, or alternative packaging were also in great demand. One in two visitors was interested in no-and-low alcohol drinks and one in three in alternative packaging.
The next ProWein in Düsseldorf is scheduled for 10-12 March 2024.
