Who doesn’t like craft brews? When Manu Gulati saw an increase in demand for excellent craft beer, he decided to introduce everyone’s favourite drink in a packaging that is convenient.
That’s when Pune-based Effingut Brewery, a pioneer in India's craft brewing sector, launched its signature craft beers in cans recently.
Since its founding more than 10 years ago by Manu Gulati, Effingut has grown from a small brewpub in Koregaon Park, Pune, to a national presence with a total of 11 outlets, which includes four brewpubs, two bistros, and five E2Go in Pune, Mumbai, Delhi and Kolkata – all of which are well-known for their dedication to brewing excellence and innovation.
Effingut's move into canned craft beers aligns with its vision to establish craft beer as a staple for every occasion, combining the convenience of cans with the exceptional taste and quality that define the Effingut experience.
Each can embodies the essence of Effingut’s craftsmanship, ensuring that every sip delivers the same unparalleled style enjoyed at their brewpubs. Effingut’s Bavarian wheat beer and inCider ale (Kashmiri apple) are now available in 500-ml cans across Pune and Mumbai.
“At Effingut, our journey has always been about crafting legendary beers that reflect our passion for quality and the joy of brewing true craft. The introduction of our true craft beers in cans marks a legendary milestone in our mission to make exceptional craft beer accessible to all," says Manu.
With a repertoire boasting over 230 distinct beer styles, Effingut has captivated craft beer enthusiasts across India with its commitment to using only the finest ingredients and traditional brewing techniques.
“With the introduction of our craft beers in cans, we can proudly say that we have come an extraordinary way,” adds Manu. “We look forward to unveiling two more exciting styles in the near future, further enriching our offerings and delighting our customers.”
Effingut's launch of beer cans marks a significant step in their journey to redefine the craft beer landscape, with the aim of becoming a pioneer in India for introducing craft beers in cans.
