Bira91 launches strong rice lager

Bira91 launches strong rice lager

Bira91 recently announced the launch of Rise, India’s first-ever premium rice strong lager, made in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle.

With less than 8% ABV, this refreshing thirst quencher embraces the Sorachi Ace hops from Japan, which give the beer its eccentric and fine subtle lemon citrus aromas.

Packed with a light body, clean and crisp texture, Rise makes for a highly sessionable drink. Rise can be paired well with curries, spicy dishes, and barbeque, as rice beers work well as palate-cleansers.

Bira91 Rise will be available in 330-ml and 650-ml bottles and 500-ml cans across metropolitan cities in India.

Earlier this year, Bira91 released the second phase of ‘Imagined in India’ portfolio of three new limited-release beers: Fest Oktoberfest Lager, Fireworks Hoppy Wheat and Diwali Vintage Scotch Ale.

Bira91 has continued its collaboration with emerging artists for designing the beer packaging for the second phase of the series, to celebrate the booming creative spirit in the sub-continent.

These limited release beers are available in 330-ml bottles and 500-ml cans across Mumbai, Bengaluru, Delhi and Pune.