Monika Alcobev has introduced Japan’s No.1 liqueur company with four iterations of Choya Umeshu, to the Indian market. Umeshu, made by steeping ume fruit in spirit, is a reviving tonic.
Already available in Haryana (Gurugram), it will be launched in the Bengaluru, Mumbai and Goa markets in September 2022. In Mumbai, Extra Shiso will retail at Rs 4,875; Extra Years at Rs 4,500; Royal Honey will be priced at Rs 5,990; and Single Year will cost Rs 3,500.
Extra Shiso (aged 2-3 years, 17% ABV) is the only 100% Japanese premium Nanko-Ume with red Shiso leaves. It retains the initial character of Extra Years with pleasantly bitter herbaceous notes from the red Shiso leaves.
Extra Years (aged 2-3 years, 17% ABV) is premium Japanese Nanko-Ume. It displays an initial rich sweetness with notes of almond and marzipan, which are then elegantly balanced by a natural vibrant acidity.
Royal Honey (17% ABV) is 100% natural honey with royal jelly and no added sugar. Mild sweetness and pleasant honey aroma followed by notes of almond and marzipan.
Single Year is a special blend (15% ABV) of at least three different liqueur batches aged between 1- 2 years. Its crispy tartness and fragrant aroma of Nanko-Ume fruits can be enjoyed chilled and straight, on-the-rocks or mixed in cocktails.