India has become the first Asian country to launch a plastics pact, bringing together WWF India and the Confederation of Indian Industry (CII) with a shared goal to make all plastic packaging reusable or recyclable by the year 2030.

The India Plastics Pact will address plastic pollution through direct action across four key 2030 targets: define a list of unnecessary or problematic plastic packaging and items and take measures to address them through re-design and innovation; 100% of plastic packaging to be reusable or recyclable; 50% of plastics packaging to be effectively recycled; and 25% average recycled content across all plastic packaging.

India generates nearly 10 million metric tons of plastic waste every year, of which 40% goes uncollected. Moreover, nearly half of all plastic used in India is for packaging, mostly single-use.

A total of 27 businesses and supporting organisations have joined the India Plastics Pact as founding members, including major FMCG brands, manufacturers, retailers and recyclers such as Tata Consumer Products, Amazon, Hindustan Unilever, Coca-Cola India, Mondelez, Godrej, Marico and ITC.