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Johnnie Walker ropes in designer Abhinav Mishra

Johnnie Walker ropes in designer Abhinav Mishra

Johnnie Walker Gold Reserve and designer Abhinav Mishra are adding a bit of light to every celebration, making each one of them golden. Johnnie Walker Gold Reserve, a Scotch synonymous with irreverent luxury from Diageo India, is recapitulating its #PourofGold narrative in collaboration with Abhinav to celebrate the finest moments of life.

The association has Abhinav Mishra design and curate an entire celebration experience through a contemporary statement bar, bar trolley and delightful gifting packs suited for those precious moments in life. The unveiling of the celebratory experience took place recently.

Abhinav said, “In 2022, ceremonial occasions took on a new code with intimate, meaningful, and more curated get-togethers. I was thrilled to curate a bespoke experience that goes beyond what we wear. The whole experiential is inspired by Johnnie Walker Gold Reserve.”

Shweta Jain, CBDO (Luxury, Reserve & Craft) at Diageo India said: “Johnnie Walker Gold Reserve has always been adding a touch of self-expression at luxury celebrations. The collaboration highlights ceremonial affairs for consumers who seek occasions that resonate with their identity, belief and values.”

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo PLC. The company manufactures, sells and distributes an outstanding portfolio of premium brands; among them Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray and Captain Morgan.