Brews & Spirits

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‘Game’ for Ludo, Jungle Safari, or Treasure Island?!

Limited edition gaming pack comes with Sterling Reserve Blend 7

With the ‘New Normal’ comes the new trend of gaming, and to celebrate it Allied Blenders and Distillers has launched a limited edition gaming pack for its premium offering, the Sterling Reserve Blend 7.

The first-of-its-kind pack has multi-player board games printed on the inside of the mono carton, which also carries a set of dice and pawn to play the games with. Customers can select from Ludo, Jungle Safari and Treasure Island!

Following its win for ‘Best New Marketing Campaign’ at The Spirits Business Awards 2020, Sterling Reserve is staying true to its core philosophy of ‘Chase the Next’ by adding an element of fun and entertainment to every celebration.

To add to the experience, a QR code can be scanned to access the Sterling Reserve Gaming Project, an interactive platform of online games. The easy-to-use web-app allows users to play games along with their friends and compete on a private and global leaderboard.

So far as the liquid is concerned, the Sterling Reserve B7 remains crafted to perfection with Scotch malts from different barrel origins and carefully selected Indian grain spirits, with seven distinct tasting notes. And it will continue to be available the 750-ml bottles.