Present-day consumers are more experimental and their tastes and preferences are evolving. This has given a significant push to flavoured drinks and a cocktail culture.
Tilaknagar Industries Ltd has unveiled India’s first premium flavoured brandy under its flagship brand, Mansion House. The first-of-its-kind French-style premium brandy now comes in three flavours: orange, cherry and peach.
The blend is infused with the essence of oranges, cherries and peaches sourced from renowned regions in India. In the first phase of its launch, these brandies will be available in Puducherry, followed by other prominent markets.
Mansion House brandy is India’s highest selling premium brandy. In 2022, the company sold approximately 6 million cases, registering a 25% year-on-year growth.