Brews & Spirits

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Of Polish rye, water and fire

Of Polish rye, water and fire Belvedere’s 110-year-old distillery has a long history in supporting the Polish community with sustainability initiatives. It co-founded the Foundation for Local Environmental Protection and started the Raw Spirit Programme with the Technical University of Lodz to promote the sustainable growth of Polish rye.

Belvedere vodka recently revealed ‘Made With Nature’, a powerful new platform that firmly anchors the brand. It reminds consumers that Belvedere is made with only Polish rye and purified water, and masterfully crafted in a distillation process by fire into an extraordinary vodka of taste and character.

‘Made With Nature’ makes a clear statement about Belvedere’s natural philosophy and key points of difference: simple ingredients, zero additives, mastery in crafting rye to impart distinct taste, and a dedication to nourishing the earth from which its precious Polish rye comes.

Belvedere is a story of Polish rye, water and fire. Polish rye is a superior grain with ancient roots, whose rich taste tells the story of Polish terroir. The water is purified to set a flawless stage.

Fire serves as the force behind a unique distillation process, a mix of science and a fine skill to draw out rye’s exceptional taste and character.

“Many people do not realize that what sets Belvedere apart from other super-premium vodka competitors is that we are regulated by a strict Polish appellation. In fact, Poland was the first country to appellate vodka that way France or Italy appellate wines,” said Rodney Williams, CEO, Belvedere Vodka.

“The second element is that Belvedere exclusively uses the ancient grain of rye, which imparts richer flavor naturally.  More people are consciously considering how products are made, what they are putting in their bodies and what the brands are doing for the world. That’s what we are striving to deliver,” Rodney added.

Belvedere is also telling this story through a series of visually emotive films. In each piece, sweeping images of Belvedere’s core ingredients convey the idea that simplicity of nature in its elemental forms can result in a rich vodka that imparts an unsurpassed taste and character. (www.BelvedereVodka.com).