Bollywood actor and entrepreneur Ajay Devgn has partnered with luxury spirits house Cartel Bros to launch The Glen Journeys Pioneer Edition, a premium 21-YO Highland single malt Scotch whisky.
Aged in hand-selected American oak casks, this limited-edition whisky delivers a rich, smooth, and complex flavor profile with notes of vanilla, ripe fruit, and a lingering whisper of smoke. With only 600 bottles released, the exclusive launch in Mumbai marked a significant milestone in India’s luxury spirits’ landscape.
The Pioneer Edition boasts a robust 48% ABV, presented in an elegantly crafted oak-finished cask with intricate inlay detailing. This limited release will be available through select travel retail channels worldwide, catering to discerning connoisseurs and collectors.
It opens with velvety vanilla sweetness and ripe fruit, leading into a palate that is silky, layered and luxuriously mellow. The journey concludes with a long, lingering finish, where subtle whispers of smoke remind you of the untamed wilderness from which it was born.
While GTR prices for the 21-YO single malt are forthcoming, The Glen Journeys will also offer three non-age-statement expressions: Rum Cask, Bourbon Cask, and Sherry Cask. This special collection of cask-aged single malts will highlight the unique finishes and expressions designed specifically for the Indian market.
These cask-aged variants, to be released in India in August, will be priced between ₹7,500 and ₹9,000.
“Bringing The Glen Journeys 21‑YO Highland single malt to life has been a journey of passion and precision,” said Ajay Devgn. “Every detail of the brand reflects our commitment to craftsmanship and excellence. With this collaboration with Cartel Bros, we offer an exceptional whisky to connoisseurs worldwide.”
This launch underscores Cartel Bros’ commitment to delivering exceptional luxury spirits experiences, further elevating India's premium whisky segment. Mokksh Sani, Founder of Living Liquidz and Mansionz, and Co-founder of Cartel Bros, said: “We’ve poured our hearts into creating a collection that transcends the ordinary, offering a truly exceptional tasting experience.”
“The Glen Journeys is a culmination of passion and artistry, a tribute to the untamed spirit of the Highlands,” he added.
Cartel Bros, the makers of The Glenwalk Scotch whisky, operates in more than 50 cities across 12 Indian states, with a growing presence in the Middle East, Australia, New Zealand and Canada.
