The ProWine & ProSpirits Challenge returns as a standout feature of ProWine Mumbai, scheduled for October 31 and November 1, 2025, at the Jio World Convention Centre, Mumbai.
Open to Indian and international wine and spirits brands available in the Indian market, the challenge offers a unique opportunity to benchmark product quality against the evolving preferences of the Indian palate.
Structured as an independent tasting competition, the challenge highlights the finest wines and spirits in the country based purely on quality. It also provides participating brands with valuable feedback and insights, helping them refine their offerings to better suit consumer expectations.
Winning entries receive certification from ProWine Mumbai and enjoy high visibility throughout the exhibition. These award-winning labels are also featured at the prestigious ProWine Mumbai Night, where guests can taste them at the exclusive Winning Wines & Spirits Infinity Bar, one of the most anticipated attractions of the event.
Additional promotional opportunities include branding during the Pre-event Jury Tasting, co-branded communication assets, and continuous presence across social media and venue touchpoints. This platform is designed to help brands strengthen their market presence and establish leadership in India’s alcobev sector.
Participation info
To participate, each product entry must be submitted as one bottle of 700 ml or 750 ml. The submission deadline will be announced via ProWine Mumbai’s social media channels. All entries will be evaluated in a blind tasting format, grouped into relevant categories and sub-categories for judging.
All products must be dispatched on zero billing against a valid license. Detailed instructions regarding delivery and documentation will be provided closer to the deadline. Judging will take place prior to the event, and winners will be announced on October 31, 2025.
The panel will include leading professionals from the wine and spirits industry, hospitality experts, and select consumers. Only brands duly licensed and registered in Mumbai are eligible to participate. For more information, write to Rajeev Naresh (NareshR@md-india.com) or Cheryl Koshy (cheryl@allthingsnice.in).
