Celebrated for producing some of the finest Indian-origin wines, Fratelli Wines has, for the first time since the brand’s inception, introduced a fresh new avatar for its single varietal range of wines.
Fratelli’s new visual identity was envisioned by the late Kapil Sekhri, one of the seven founding brothers of the Fratelli family. Through this re-design Fratelli wants to share the story of love, passion and a shared dream of the three families at the heart of the brand.
The new labels for the brand’s single varietal range of wines feature a stylised illustration of a family portrait of the brothers of Fratelli: the Secci brothers from Italy, the Sekhri and Mohite-Patil brothers from India.
With vibrant colour palettes and a silhouette change in the shape of the bottle, the new label designs are also aimed at appealing to a wider audience of new-age wine enthusiasts.
The design reinforces Fratelli’s brand ethos of forging bonds through every glass of exquisite wine, turning friends into family. The range features stunning new key elements such as gold foiling typography along with an abstract Fratelli family portrait of the seven founding brother in a unique and memorable illustration style.
The Fratelli single varietal portfolio of wines consists of 10 different distinct variants: Merlot, Sangiovese, Cabernet Sauvignon, Cabernet Franc-Shiraz, Shiraz, Chardonnay, Sangiovese Bianco, Sauvignon Blanc, Chennin Blanc and Shiraz Rosé.
The new packaging for the Fratelli single varietal has already started to hit the shelves and will soon be available with retailers nationwide.
Since its inception in 2007, Fratelli represents a new India that wants to produce a product based purely on excellence and in the faith that India can deliver the best from its soil. Its mantra has been to ‘let the wine speak for itself’.