Georges Monin SAS recently launched its first exclusive ‘Experience Studio’ in India, in The Dhan Mill, New Delhi. The flagship facility, spread across 3,500 square feet, is also known as the ‘House of Innovation’ at Monin.
Monin prides itself with over 100 such studios across the world; and more studios are planned in India, according to Mr Germain Araud, Managing Director, Monin India.
“The studios will act as a catalyst to exchange creative ideas and discover new applications catering to the Indian palette and bring together stakeholders of the beverage industry,” he said.
Entry to the Experience Studio will be by invitation only, giving the clients a more holistic experience. The company plans to conduct several innovative, industry-related programmes at the Studio.
Visitors will have a chance to savour several beverage innovations, and partners can showcase their talent through personalised menu curation sessions. The Studio will be a hub of learning and help clients with technical knowledge about the products, techniques of beverage presentation, as well as suitable food pairings.
Partners can also learn about the art of creating the best quality drinks while maintaining costs using high quality MONIN products. The clients will be a mix of F&B professionals and students, bartenders, baristas, and mixologists, among many others.
“We plan to conduct masterclasses and new educational modules at the Studio,” said Mr Rohit Singhavajhala, Marketing Manager at Monin India.
Monin comes with more than a century of artisanal beverage know-how, and helps hotels, restaurants, cafes, and bars devise unique menus and applications. Monin India recently announced the construction of a 40-acre manufacturing site and in-house R&D centre in Hyderabad.