Pernod Ricard India, a global leader in the wine and spirits industry, recently launched an industry-first initiative, #OneForOurPlanet, as it journeys towards the removal of permanent mono-cartons from its packaging. With this landmark sustainability initiative, the company is removing 100% permanent mono-cartons from its packaging by June 2023, in a phased manner.
#OneForOurPlanet reiterates the company’s commitment to reduce the environmental impact of packaging across each step of its value chain, from grain to glass, according to Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India. It also aims to nudge today’s purpose-driven consumers to make eco-conscious purchase decisions.
With this initiative, Pernod Ricard India strives to generate a holistic impact by reducing carbon emissions every year by 7,310 tonnes, saving 2.5 lakh trees, and reducing waste-to-land fill by 18,745 tonnes. The company aims to reduce cumulative packaging emissions by over 75,000 tonnes by 2030.
“Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelise this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative,” Kartik added.
Ranjeet Oak, Chief Commercial Officer, Pernod Ricard India, said, “We envision this initiative to become a larger movement and our stakeholders to turn into advocates by practicing and propagating eco-conscious consumption. We are happy to see some of our industry peers already joining the crusade.”
The company will continue to team with local communities, NGOs, industry peers and customers to pave way for a truly circular economy. For the seamless transition through this journey, the company has also introduced recycled and recyclable neck tags in several states that redirect consumers to a micro-site solely created around the initiative #OneForOurPlanet.
According to Gagandeep Sethi, Vice President (Manufacturing), Pernod Ricard India, the company is investing in technology to maximise the re-use of glass bottles while ensuring quality, with an ambition of using 40% recycled glass content by the year 2025. “With such programmes, Pernod Ricard India aims to reduce its overall carbon footprint by 50% by the year 2030. The company has also engaged in water stewardship initiatives through a ‘Reduce, Reuse, Recycle and Recharge’ approach,” he said.
Yashika Singh, Vice-President (Corporate Affairs) at Pernod Ricard India, said that the company aims to produce and distribute its products in ways that optimise and help preserve natural resources, reduce carbon footprint, and create water positivity. “100% of its packaging will be recyclable, compostable, or reusable by 2025,” she added.
The #OneForOurPlanet is aligned to Pernod Ricard’s Global 2030 sustainability and responsibility roadmap, the four pillars of which include nurturing terroir, valuing people, circular making, and responsible hosting.
Pernod Ricard India holds one of the most dynamic and premium portfolios in the industry, led by Seagram’s whiskies that include Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue and 100 Pipers. Its wide range of international premium brands includes Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute, Jameson Irish whiskey, Absolut vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gins, Mumm and Perrier-Jouët champagne.