Brews & Spirits

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‘Sparkling, rose are the next big things!’

‘Sparkling, rose are the next big things!’

Gaurav Sekhri, CEO and MD, Fratelli Wines

What’s the one thing you’d like to change about the Indian (wine) market?

I’d like premium Indian wine consumption to trickle down to smaller markets rather than being concentrated only in metros.


Who do you think sets drinking trends in India?

Bartenders, the F&B community, followed by influencers.


What is the most overrated drinking fad/ drink in India at the moment?

RTD cocktails.


What’s the next big thing in alcobev for India?

Exponential growth in wine, especially sparkling and rosé categories.


What’s the best motivation for your team?

The belief that they are part of something bigger than them.


Which is your favourite liquor brand ad campaign?

Heineken – probably the best beer ads in the world!


Which is your favourite bar in India and why?

The Library Bar in the Leela, because of its old world charm and elegance.


Who’s the one fictional/ historical character you’d like to have a drink with?

Jawaharlal Nehru. I would love to chat with him on the Indian independence movement and building India in the initial days!


If you were alone on a desert island, which drink would you want with you?

Sette (by Fratelli)