In an initiative to celebrate the iconic cocktail, the Mojito, and elevate Bacardi’s summer tropical spirit, the brand hosted the second edition of its Mojito Maestros programme for bartenders from all over the country.
The Bacardí Mojito Maestros programme is designed to train bartenders in the art of crafting the perfect Mojito, OG style. The programme received around 300 videos shared by aspirants adding their twist to the refreshing Classic.
Bartenders were given an opportunity to attend a 3-day boot camp in Goa, where they were given hands-on training to increase their knowledge and sharpen their Mojito-making skills.
From learning the importance of sourcing fresh ingredients to ensuring the right balance of flavours and acing the presentation, participants learnt how to use the latest mixology techniques and tools to create the classic cocktail with Bacardi Carta Blanca as the canvas.
On completion of the programme, participants were awarded with the title of ‘Mojito Maestro’. They now share their learnings by training other bartenders in their home cities. The Maestros will soon host a ‘Mojito Night’ across outlets in India, capturing the perfect Mojito mood, as consumers experience the refreshing classic sip.
“Mojito is a cocktail that has quite literally traveled the world,” shared Jonas Ax, Advocacy Lead at Bacardi. “Bacardi has historically been an integral part of the recipe since the late 19th century, thereby giving the brand a long-standing association and unmatched level of expertise when it comes to Mojito.”
In 2022, Bacardi awarded 29 mixologists with this title, with 37 joining the league of Mojito Maestros this year.
Bacardi is the largest privately held international spirits company in the world with more than 200 brands and labels, including Bacardí rum, Grey Goose vodka, Patrón tequila, Dewar’s blended Scotch whisky, Bombay Sapphire gin, Martini vermouth and sparkling wines.