Chivas Regal, the world’s first luxury whisky, recently unveiled a sleek new look for its award-winning Chivas Regal 18-YO. The elevated, redesigned bottle – housing the same award-winning Scotch – features a 25% glass weight reduction on its flagship 700-ml bottle and fully recyclable outer packaging.

This will result in significant environmental benefits, estimated to save over 500 tonnes of glass annually based on FY24 volume sales worldwide. It reaffirms not only Chivas Regal’s dedication to luxury, but also its wider commitment to reducing its environmental impact.

One of the most highly awarded Scotch whiskies in the world, Chivas 18’s multi-layered blend is renowned for its great taste and complexity with 85 flavour notes in every drop.

Conceived by designer Kunal Rawal, the House of Chivas art-house style lounge illuminated the modernity of art and design, demonstrating the brand’s seamless blend of timeless luxury and contemporary style.

Renowned personalities such as Anaita Shroff Adajania, Malaika Arora, Shalini Passi, Sussanne Khan, Ashiesh Shah, Siddharth Malhotra and Arjun Kapoor graced the occasion and experienced the refined, sophisticated new look of Chivas 18-YO.

The updated bottle features a taller, prouder silhouette with rounded shoulders, and a jewel-like, layered and multi-faceted label. The iconic Luckenbooth, a traditional Scottish symbol that embodies Chivas Regal’s heritage and values, is now positioned at the heart of the label, and embossed into the glass base.

The classic Chivas Regal shield and crossed spears – now embossed into the glass for a more refined and luxurious look – signify protection and loyalty, reflecting the brotherhood of James and John Chivas, whose entrepreneurial spirit set the groundwork for the world’s first luxury whiskey.

Bottled at 40% ABV, the Chivas Regal 18-YO retails for ₹5,400 in Gurugram and ₹9,500 in Mumbai.