Glenfiddich single malt Scotch whisky has introduces a limited-edition gift pack for 2020 with its iconic 12-year-old expression. ‘Embracing change since 1887’ is the genesis of the pack design. It will be available across India from November 2020.
The aesthetics and elements of the packaging manifest a layered journey experienced through phases of transition over the years. The pack design showcases the indomitable stag coming out stronger through transitioning times, backed by a layered pattern, and contour lines which emphasise the underlying message of change being the only constant.
While the iconic stag portrays the strength of change across generations along with the journey of evolution, the layered pattern highlights the pace of change which is gradual, inevitable and perpetual. The contour lines on the packaging illustrate the necessity of embracing risk and uncertainty for meaningful growth.
Glenfiddich is owned and produced by William Grant & Sons Distillers, an independent family-owned luxury spirits company that also owns The Balvenie, Hendrick’s Gin, Sailor Jerry, Milagro Tequila and Tullamore DEW Irish whiskey.