Earlier this year United Breweries launched Kingfisher Radler, a no-alcohol, 100% natural drink that contains 30% less sugar than carbonated soft drinks. A blend of fresh barley malts and natural lemon juice, the drink caters to a segment of health-conscious young adults who are on the lookout for new alternatives.

Radler is available in three flavours (Lemon, Ginger-Lime and Mint-Lime) and is packed in 300-ml cans and 300-ml glass bottles, with a convenient ring-pull cap and a striking packaging design. After being test-marketed across Gujarat and Karnataka, the brand has now rolled out nationally to enter the non-alcoholic beverage space that is growing at a rapid pace globally.