In a country where cricket is religion and celebration is a way of life, Not Out arrives as a spirited fusion of both. A 15% ABV ready-to-drink (RTD) alcoholic beverage, Not Out is not just a drink, it is a cultural statement.

Launched by Bored Beverages, Not Out taps into India’s love for bold flavour, loud moments, and the unmatched thrill of staying “not out” in the game, in the vibe, and in life. It is also free of glutens and glycerine.

Tasting notes? Citrus, tart and unapologetically strong!

It is currently making noise across Delhi (₹160), Haryana (₹160) and Uttar Pradesh (₹170) in 330-ml cans, Not Out is gaining cult status among young adults who want more than just a buzz.