Chivas, the world’s first luxury whisky brand, announced the launch of its limited-edition pack in association with interior and fashion designer, Sussanne Khan, through an immersive event at The Charcoal Project, Mumbai.
The pack is an ode to the multi-layered blend of Chivas 18YO, which rewards the senses with its unique 85 flavour notes.
Laced with extravagance, the evening celebrated the curation of the limited-edition pack of the whisky brand in India, by a woman for the first time. The wonderland of Sussanne Khan’s imagination reveals ‘The Pack of Hidden Stories’.
Inspired by digging deeper into the layers of everyday life, fully realising its magic and unfolding the hidden treasures around us, the pack is a true representation of the glamourous curation the designer is synonymous with.
Prominent actors, designers and luxury influencers came together to celebrate the amalgamation of Sussanne’s beautiful design. Bollywood celebrities Hrithik Roshan, Neelam Kothari, Zayed Khan, Sandeep Khosla, Anushka Ranjan, Jasmin Bhasin, among others, added glamour to the event with their presence.
The event celebrated some of the most exceptional women across different fields. While Sussanne designed the Chivas 18YO limited-edition pack, Aditi Duggar, owner Sage & Saffron, curated a delectable culinary experience for the guests,
Sweety & Nilesh prepared an exciting bar menu with delicious cocktails, and DJ Aban Balachandra Shetty elevated the high-energy event with her music.
Sussanne Khan said, “It is very exciting for me to delve into this new territory as a designer. Associating with a brand like Chivas is a dream for any designer, to showcase their interpretation for the limited-edition pack, highlighting its unique, multi-layered aspect.
“The new Chivas 18YO limited-edition pack is the coming together of my vision and spirited style, which leaves a lot to the imagination, thus making one think about the multi-layered aroma and flavours of Chivas 18YO. My long-standing association with Chivas has really taken this collaboration to new heights,” she added.
