In a first-ever undertaking by a Tequila brand, Patron, one of the world’s most renowned super-premium Tequila makers, hosted prominent Indian celebrities such as Ali Fazal, Neha Dhupia and others at its historic Hacienda Patron estate in Jalisco, Mexico.

The visit to the iconic facility included a complete tour of the traditional Tequila making process behind Patron’s signature super premium Tequila. Guests had the opportunity to view the hand-selected blue Weber agave and sophisticated distillation techniques used by Patron, tracing the journey of the spirit from plant to the final pour.

From hand-harvesting the highest-quality 100% Weber blue agave, to the traditional, time-honoured distillation process and individual labelling, numbering and inspection of each bottle, Patron Tequila is crafted with meticulous precision and care.

This engagement by Patron aligns with India’s surge in interest towards Tequila in recent years. With young consumers exploring Tequila in a variety of forms, and cocktails like the spicy and refreshing Picante gaining popularity, Patron is helping consumers immerse themselves in the culture and tradition behind their new favorite spirit.

The tour welcomed an esteemed group of guests, including Ali Fazal, Neha Dhupia, Naina Bhan, Meghna Kaur, Nandini Bhalla, Sameer Bawa, Jatin Kampani, Mohit Rai, Rahul Gangwani and Suneet Verma, for an intimate look at the crafting of Patron’s world-class Tequila.

By tradition, ‘hacienda’ refers to a large estate, that is managed by the ‘patrón’. The estate’s location was carefully chosen for a variety of factors such as the mineral content of the soil, the acidity and taste of the water that is used to create the Tequila, and its proximity to the region’s agave growers.

The facility today has 14 tahonas (mills), the most in any distillery in the world. In 2017, the facility opened its La Casona guest house, inviting visitors to its 20 luxurious guest suites, an in-house restaurant, and the legendary Copper Bar.

Speaking about the tour, Adtnu Tiwari, Category Lead for Premium White Spirits at Bacardi said: “We are delighted to have such esteemed guests visit the iconic Hacienda Patron estate in Mexico and experience the authentic heritage and culture behind our Tequila.”

As a means of bringing this experience to Tequila enthusiasts around the world, Bacardi has also released a brand film capturing this journey, to let them discover the care and artistry behind each bottle of Patron, “showcasing why we are the gold standard in Tequila”, he added.