Bira 91 recently launched ‘Imagined in India’, a portfolio of four new limited-release beers: Bollywood IPA, Kokum Sour, Brown Ale and Mango Lassi. Each beer is brewed with unusual ingredients - local and seasonal – which makes them unique and bursting with flavour.
The Bollywood IPA is loud, flavourful and vibrant with a tropical twist, inspired by West Coast IPAs that were born in California. Kokum Sour complements the Indian summer by combining the traditional ingredient from the Konkan coast and the affinity of the Indian palette towards sour flavours and the best sour beers in the world.
The Brown Ale is a blend of English Nut Brown ale and the Antwerpian Amber with strong notes of coconut and vanilla. The Mango Lassi is an experimental summer essential that merges Bira 91’s flagship Wheat Ale and a milkshake beer into one flavourful bomb.
To bring alive the flavours, Bira 91 has collaborated with Kulture Co., a curated platform spearheading the new wave of Indian graphic art across borders. Channelling their art and creativity on a new canvas, artists Ranganath Krishnamani, Osheen Siva, M. Sajid and Prince Lunawara have shared identities painted onto these beer cans.
These beers will be available in 330-ml bottles and 500-ml cans across Delhi, Mumbai, Bengaluru and Pune. (www.bira91.com)