Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a new collector’s limited-edition, ‘Made of my City: Delhi’ bottle, of its Black Label variant. Designed by acclaimed visual designer and muralist, Shilo Shiv Suleman, Johnnie Walker’s collaboration with the artist celebrates the brand’s continued efforts to recognize young talent and provide them a platform to showcase their work to the world.
The new bottle showcases Shilo’s vivid vision of Delhi through a bespoke piece of artwork. The designs are brought to life on the bottle using air ink technology, which converts pollution into ink. The collaboration with Graviky Labs, the originator of air ink technology, is part of a wider initiative from Johnnie Walker to partner with creators with bold voices who have a story to tell.
Shweta Jain, Chief Business Development Officer (Premium Luxury) at Diageo India said, “Johnnie Walker air-ink collaboration is part of a wider global initiative to partner with innovators who are taking progressive steps towards bringing new, sustainable technologies to life. In this collectable limited edition, our bottle itself becomes the platform for a pioneering creator like Shilo to express what makes Delhi unique for her, a progressive manifestation of innovation and art.”
Shilo said: “This collector’s edition is an interpretation of India’s capital city. I have brought the past of winding ancient alleys together with a vivid vision of a freer future, all symbolised by women walking through the streets of Delhi as brave explorers.”
“It felt like I was immortalising history and the future city we all hope to see it serve as a reminder to never stand still, always keeping an eye on the future and our imagination. These ideas inspired me to create my dream, illustrated in air ink, which reminds us that the detritus our cities produce can be reclaimed and alchemised into something beautiful,” she added.
Only 2,500 bottles of the Johnnie Walker Limited Edition bottles with air ink will be available at select outlets across India. The 700-ml bottle carries 40% ABV liquid and has been priced at a premium.
Inside the bottle is the same famous Johnnie Walker Black Label whisky, a bold and vibrant Scotch loaded with layers of smooth and delicious big flavour all proudly on show: creamy toffee, rich, sweet fruit, and spicy vanilla, all wrapped in sweet smoke.
The Johnnie Walker ‘Made of my City’ bottle is part of a limited-edition series featuring six artists from around the world. While Shilo depicts a vivid vision of Delhi, where a new future is imagined, Gongkan symbolises the hope and power of Bangkok’s close connections with the natural world.
Alek Morawski celebrates the landmarks and legends of Warsaw with its tremendous story of resilience; Okuda San Miguel symbolises the culture and nature spilling through the streets of Madrid; Paola Delfín illustrates the soul of Mexico City by uniting its ancient roots and modern spirit; and Hure shines a light on the unique influences that have shaped Istanbul. To know more, visit: Johnnie Walker India.
