Inbrew makes ‘pocket entry’ for its Green Label

Inbrew makes ‘pocket entry’ for its Green Label

Inbrew’s ongoing revitalisation of the 30-year-old Green Label whiskey has resulted in a special ‘Pockit-Pack’ that seeks to meet the evolving demands of the modern whiskey drinker. Green Label Barrel Special whiskey is a 100% grain spirit that is masterfully blended with the finest imported Scotch, patiently aged in oak barrels.

Already available in 750-ml, 375-ml and 180-ml bottle variants, the 90-ml and 180-ml versions of the special Pockit-Pack promise to punch far above their weight. Pockit-Pack is an on-the-go hip flask which offers a contemporary way to enjoy whiskey.

The smaller 90-ml version (currently under a limited Maharashtra release) is a category-first innovation that seems to have an even greater potential to hook first-time buyers into the Barrel Special universe.