United Breweries recently announced Viraj Bagkar as the winner of the India edition of the prestigious Heineken Global Bartender Championship, a part of Heineken’s renowned Heineken Star Quality Draught programme.

The programme, focused on elevating the quality perception of the Heineken brand, has been instrumental in shaping bartending excellence across the globe. With the introduction of Heineken Silver Draught in the Indian market, the competition has intensified, setting new standards for the ultimate draught beer experience.

Viraj will now represent India on a global stage at the finals in Amsterdam, where he will compete against the finest bartenders from more than 30 countries. The competition provides a unique opportunity to showcase India’s emerging talent in the global bartending arena, demonstrating their mastery of the perfect draught beer pour.

Viraj said, “I am immensely grateful for the opportunity to learn, grow and connect with such talented industry professionals. This experience has sharpened my skills and fueled my drive for excellence in every facet of my work.”

The search for the finalist to represent India at the Heineken Global Bartender kicked off in October 2024 and has since attracted enthusiastic participation from over 100 bartenders across the top outlets from Mumbai, Thane and Pune.

Wayne Wong from Heineken Malaysia, globally certified Heineken draught master, led the event by imparting crucial techniques to the competing bartenders. The training focused on the art of pouring the perfect Heineken Draught, an essential skill for delivering the ultimate taste experience.

The bartenders were trained in the following key techniques:

• Rinse: Ensuring a clean, cold glass to maintain the quality of the draught.
• Pour: Pouring at a 45-degree angle to achieve the ideal foam.
• Skim: Skimming the top of the foam for a smooth and precise finish.
• Serve: Presenting the beer with perfection, ready to delight consumers.

Heineken’s Star Quality Draught programme ensures that every draught beer pour is perfect, delivering a smooth and refreshing taste experience every time.